Good Fit PR!!

I could not be more excited to announce that for the past few weeks I have been fortunate enough to have been in contact with GoodFit PR! GoodFit PR is a public relations company in Australia which promotes a healthy lifestyle and offers all different kinds of services.

Sarah Thompson, the director of the company, was extremely helpful and was able to answer a few questions I had! Additionally, she sent me a Q&A which you can find on their website: 

http://www.goodfitpr.com/news/health-and-fitness-in-puerto-rico 

How did you come up with the idea for GoodFitPr? Also, where did you start once you knew what you wanted?

I started GFPR because I want to contribute to making the world a healthier place.

I have always been interested in the media, writing and communication. When I was younger, I obsessively collected teen and music magazines. I had all the posters and have loved pop culture ever since. Even though so much of the media is online now, I still get overly excited when I go into a big newsagent with lots of magazines.

After trying journalism, event management and marketing, I decided PR offered the right combination of skills and knowledge for me. That’s a lot of writing, talking, networking, knowing about the latest cool health and fitness trends and caring about global health and development.

Sarah Thompson - Director of GoodFit PR

How have you seen GoodFitPR evolve over time? 

The business has evolved from being just me to a team of caring, clever, dedicated people who share my passion for living actively. Whenever we have meetings to discuss campaign ideas I'm always amazed by them. It's still a small team, but we really care about what we do a lot, which makes all the difference.

We all like fitness and eat whole foods in our own way -  my team includes a personal trainer, pole dance instructor, yogi, basketballer and I'm the hula hooper!

Do you feel over the last few years people have become much more concerned about their wellbeing and health? If so, how has it affected your business? 

I think increased awareness about wellbeing is a macro trend that is affecting the whole world, and people are certainly starting to participate more in learning about it.

I deal with a lot of people every day who are already motivated and making informed decisions about their health, but we aren’t the majority. Unfortunately, Australia is the most overweight country in the world, and modern day epidemics that are preventable, like obesity, are killing more people than ever before.

To me, there’s a long way to make living healthily accessible to everyone,  regardless of where they are in the world or how much money they have. I would really like to see that change. That’s what GoodFit PR is about.  

What is your daily inspiration?

That’s a tough question! I find so many things inspiring every day – my friends, family and colleagues.

The people who I admire are the ones who work hard at their vision every day, because they believe in what they’re doing. They might not get noticed for a long time, they may not win a race, they’re not on reality TV and people might doubt them.

I am always inspired when I hear about someone who has remained dedicated to from the outset and is still going

John Foss (Founder of The Chia Co), Shannon Dooley (Founder of Retrosweat), and Steph Prem (Founder of Premium Performance) and just a few of the amazing people I’m fortunate to have worked with, but there are many more!

Sarah Thompson (Director of GoodFit PR) with Vanessa Papas (Senior Account Manager)

How do you find balance between your work & personal life? What do you love to do on your free time?

Ugh - It is so hard! I think it’s part of being passionate about what you do – sometimes you can’t stop!

I keep myself sane with these few things:

·       Do workouts I enjoy – Exercise that makes me smile and forget everything else – at least 3 times a week. For me, that’s aerobics, weights training and cardio sessions at the gym with a very loud playlist. I love to go for long walks, like the Brondi-Bronte in Sydney, and  I also don’t own a car, so I walk every day.

·       Make time to talk to people – It might seem obvious, but sometimes when I catch myself worrying that I’m spending too long having a conversation (e.g. with a colleague about last night’s TV news stories or the local café owner about a sandwich), I remember that I’m human. Conversation sets us apart from robots!

·       Get advice – One of the best pieces of advice I’ve received is to focus on doing the things that you enjoy and come naturally to you, and ask other people for help with the rest. There are experts in every area, so work alongside them rather than trying to do everything!

What are 5 things you cannot live without? 

Fresh air & sunshine

A sense of humour

My passport

My phone

My phone charger

xoxo,
Liv!